Is the Entertainment Fading? The Decline of the Goals from Open Play

Football match action
The Wolves squad managed a decrease of 10 scores from open play compared to at this stage last season.

A key narrative of the Premier League season so far has been the drop of goals scored in open play and the way sides are finding goals more from dead-ball situations as an alternative.

When we compare how goals have been scored to the first 11 games last season, we see 39 fewer scored in open-play and 26 more from team set-pieces and spot-kicks, resulting in 13 less altogether.

If we look at the broader view, shot attempts clubs are making reveal a staggering 370 fewer in open play than at this stage last time out.

And despite the big increase in set-play finishes, there have actually been a mere two extra attempts created from these situations excluding penalties, showing the proficiency teams have been at finding ways to net from dead-ball situations.

Goal Averages Show the Tale

301 total goals recorded in 110 matches so far works out at nearly 2.75 goals per fixture, which if it continued for the whole season could be the lowest for since 2020-21, back in 2020-21 (2.69).

However, only 196 scores scored in open-play translates to 1.78 per fixture and is tracking to be the lowest for since 2009-10, from 16 years ago (1.76 average).

The 2009-10 season additionally represents the only Premier League campaign to experience goals scored more frequently from set-plays excluding penalties than this season's rate of 0.77 each match (0.79).

Which Teams Are Most Responsible?

Regarding scoring from open-play, Wolves have experienced the most significant decrease, scoring only four in their first 11 fixtures, 10 less than this point the previous campaign.

Outside of Wolves, the Premier League's drop in open play goals is very much a London phenomenon, with five of the London's seven clubs recording five or more fewer goals from open-play than the previous year.

In fairness, that's largely down to them netting numerous goals at the early stages of last season instead of them really struggling to find the net in open play this campaign.

Meanwhile City have seen the biggest increase, with almost every one of the 23 they've scored this season originating in open-play.

Dead-Ball Dominance

Looking at clubs that came up with the teams that went down they took the place of. Play-off winners Sunderland have recorded an additional three goals in open-play than Southampton managed in matchday 11 on their way to the drop the previous campaign.

Regarding scoring from set-pieces (excluding spot-kicks), the Gunners and Chelsea have recorded the biggest increase, with both sides making up for the five fewer goals that they've netted in open-play with an equal amount from set-pieces.

United have scored double the number goals from set-pieces as they did in the 11 games the previous campaign before the manager took charge, while the Black Cats once more have been more effective at scoring than the similar-colored team they superseded.

City don't seem to have got the memo about increasing scoring from set-plays, because they've recorded three less than last season, similar to Nottingham Forest, though this could be because of the altered approach they're working to install.

League-Wide Trends

Six sides – the Gunners, Chelsea, the Cottagers, Newcastle, Spurs and the Hammers – represent this season's primary examples by recording fewer goals from open-play and more from set-pieces, while Manchester City are the unique club to go against the grain up to now by achieving the complete reverse.

It will be interesting to watch if clubs persist to rely so heavily on set-pieces as the campaign progresses or if they regain their all-round creativity and start converting additional scores in open play as well.

Victoria Curtis
Victoria Curtis

A seasoned business strategist with over a decade of experience in digital marketing and entrepreneurship.